The 1980s. The era of the incredibly long-winded print ad.
All this text… for just a pair of sunglasses? Who could even be bothered to read all of this? I guess America had a longer attention back then, but even as a child flipping through magazines and comic books, whenever I came across an ad that read like a phonebook, it was an easy skip. If you’ve got PARAGRAPHS in your ad, there’s something wrong and you’re probably a very boring company.
September 10, 2008 at 6:49 pm |
These are awesome, they even come in a capsule like case. Looking back on some of these old products, they were just nuts. I’m sure in another 20 years we will say the same thing about products today.
July 8, 2009 at 7:54 pm |
I have the Taschen book, Print Ads from the 1980s and it’s full of pieces where the advertisement sits you down and lectures you on why you should buy the product.