As a young child growing up in the 80s in Lynchburg, Virginia, we didn’t have no stinkin’ Wal-Marts or Targets. No sir, the 80s were still the glory days of K-Mart, shopping malls, outlets and department stores. Corporate monopolies hadn’t fully taken over and WE LIKED IT THAT WAY…
Welcome to Where I Shopped, a truly engaging series of posts where I continue to take a look at those years gone by (the 1980s) and the stores I have fond memories of my family shopping at. In this smashing second installment: Roses!


Waynesboro, Virginia location
If Hills was an inferior K-Mart, Roses was an inferior Wal-Mart. I mean, the fine people of Roses must’ve stolen Wal-Mart’s floor plans (or vice versa) because when I finally stepped foot into a Wal-Mart years later, the set up was practically identical. Even down to the white & blue color scheme.
Roses wasn’t a store we went to nearly as much as K-Mart or Hills because it was on the other side of town. Hills was just down the street as was K-Mart. I seem to recall there being an older Roses somewhere in Lynchburg, but a new one was put up over near the also-new theater and right behind the Jones Memorial Library and a shopping center that played host to Peoples Drug and a predominantly electronic-based store called BEST (for the life of me, I can’t find any info on this store and I wonder if it is now the chain known as Best Buy).
Another thing I can’t remember is the name of that shopping center but if Google Street View is any indication, it still stands to this day but looks to be mostly empty stores.
Like I said, Roses was like Wal-Mart. They had a little bit of everything but my fondest memories are of their video rental service. Yep, they had a little cubby hole at the front of the store with filled with videos and NES games. When I flash back to all those gruesome, sexually explicit covers of horror movies gone by, I think of Roses because I vividly remember seeing the VHS covers of Don’t Go in the Woods and Friday the 13th: The Final Chapter (which really scared me) along with a plethora of other horror movies featuring girls in various states of undress.

Don't Go in the Woods

Friday the 13th: The Final Chapter
Also, the Nintendo games! Yes! How many times did I rent WWF Wrestlemania from them? Too many times to count.
Roses is based in the south and still exists to this day. They are part of a larger corporation called Variety Wholesalers Inc. these days and at their peak Roses had nearly 300 stores throughout the region. Thanks to the growth of Wal-Mart, they’ve been scaled back to about 100. Sadly, the Roses in Lynchburg no longer exists but a store called Maxway does (which is also owned by Variety Wholesalers).
I couldn’t find any commercials, but here’s a slideshow uploaded by an employee of a Roses in Morristown, TN…
How about you southern readers? Do you remember shopping at Roses?
I used to love shopping at the Roses in Onley, Virginia when I was a kid. It was about 30 minutes from our house, so it was always a mini-adventure for me. My favorite area was the Toy section (duh!), and I would usually spend all my time in there while my parents did their shopping. At that time, my favorite toys were G.I. Joe, and I almost always ended up going home with at least one figure, thanks to my allowance or my parents generosity. I picked up quite a few of the cooler vehicles there. My favorites were probably the Mobile Command Center, and the Phantom X-19 Stealth Fighter. They really don’t make vehicles like they used to.
It’s really a shame Roses couldn’t keep up with the competition. The toy aisles of today just can’t compare with those of the 80′s.
I haven’t shopped at Roses in a very (yes, very!) long time myself. There is still one open in Hampton (at least last I saw the sign was still up) and in Virginia Beach near my aunt’s house. I loved shopping for household stuff there. They had decent prices on bathroom rugs and kitchen supplies. Pretty affordable for the average enlisted military family who didn’t shop on base.
Love your site!
In reference to BEST they were indeed a chain and they are not part of the Best Buy empire. Here’s a link to the Wiki entry: http://en.wikipedia.org/wiki/Best_Products
Cool, thanks for the info and link, Gigi!
Your welcome!
I actually remember that chain from my youth!