As a child, I had a weird fixation with grocery stores. I hated shopping, always hated going to the mall, but I LOVED going to the grocery store. Visions of desserts, snacks, comic books, juice boxes, wrestling magazines and CRACKED magazine danced through my head at the thought of going to the grocery store and in Lynchburg, VA, for my family there was no grocery store bigger than KROGER. That’s not to say it was the only store — we had Food World, Harris Teeter (which replaced Food World), Winn Dixie and Food Lion but it was Kroger that was our store of choice.
Kroger was the closest grocery store to our house but proximity wasn’t the only reason for our fondness because my family always seemed to like Kroger brand apple sauce and Kroger’s knockoff of Hamburger Helper (of which the particular kind we used to eat they no longer make). To my knowledge, Kroger doesn’t exist further down south. I never saw one in Florida where I used to live and my parents still do, but when they came to visit us here in Michigan they were positively thrilled that we had a Kroger! Now THAT’S a powerful marketing.
Enjoy these 1980s Kroger commercials!