The Turtles were all over the place in the early ’90s. You couldn’t walk into a Kay Bee toy store or supermarket without seeing their faces and logo plastered all over some type of product. As far as food tie-ins go, other than Pizza-Crunchabungas and TMNT cereal, Farley’s TMNT fruit snacks were a high point in the merchandising blitz that controlled my young life.
Farley’s was always produced a low budget line of fruit snacks. You could just tell from packaging and flavor and texture that they weren’t the best brand around. Farley’s was the type of fruit snacks where you’d see a whole palette of them in the middle of the sales floor at the Dollar Tree (no doubt right alongside whatever licensed cereal Ralston was pumping out that month). They couldn’t compete with Sunkist or Betty Crocker but cheap fruit snacks are still very good in my opinion because you can never really go wrong with fruit snacks in the first place.
One of the great things about fruit snacks is that they double as toys if you’re creative enough. Who else had the Turtles battle Shredder and his henchman before playing the part of a giant and gobbling them all up? I think Leatherhead was my favorite to eat just because I like Leatherhead and I think he’s a criminally unappreciated part of the Turtles universe. I was disappointed there was no Rat King though.